3.1. Distribution of Advertisements According to Departments

Administration departments being mentioned in the present research have been specified according to the advertisements posted by companies working in the furniture industry. Although administration units such as design, sales, show-room, and project have to be
considered as minor elements in the marketing process seen under the aspect of administrative organisation, they were analysed in the same way when appearing under the headings of design, sales, show-room, and project in the respective advertisements. Analysing the departments requesting the recruitment of managerial staff, the total of 204 advertisements can be divided into the following percentages: show-room 15.7%, projects 14.2%, design 11.8%, production 11.3%, planning 10.8%, sales 10.8%, marketing 6.4%, undetermined department 6.4%, staff/human resources 3.4%, company director/director general 3.4%, buying and quality control
2.9% (Table I and Figure 1). When administration units such as design, sales, show-room, and project are considered as minor elements in the marketing process, it becomes clear that in 59% of all advertisements marketing departments are looking for staff to be recruited in
managerial positions.

The ratio of 59% being related to marketing shows that due to global marketing relations and a similar company environment, the furniture industry companies in Turkey are trying to keep pace with the above-mentioned development. This may be seen as a healthy signal. However, seen under the aspect of “planning” which is one of the most important signs signalising a healthy growing and developing of any company, conditions are not at its best. Considering the aspect of “quality control” as well which is the most important means for competition in our era, it can be said that the companies are not quite conscious about this fact.

3.2. Which Kind of Diploma Do Furniture Companies Prefer ?

As has been mentioned before, next to the departments at universities aiming directly at education in the furniture industry. We also see the establishment of university departments aiming not at a special industrial branch but at education concerning industrial activities in general. In this context the kind of diplomas being mentioned in the advertisements posted in newspapers have been analysed without any further interpretation. According to this it became obvious that in 15.2 % of all ads a Wood Products Industrial Engineer, in 7.8% of all cases an Industrial Engineer, in 4.4% an industrial products designer, in 16.6% an interior designer, in 7.4 % a Management/Financial Operator, in 17.6% an Architect, in 2.5 % an engineer, in 1.5 % a Forestry Industrial Engineer and in 10.8 % of all cases a university graduate was required. In 16.2 % of all occupational posts the kind of diploma requested remained unmentioned (Table 2 and Figure 2)