Designing Your Hotel Lobby
Walk-to a hotel hall is like shaking the hand of somebody you have just came across. It is completely about the first opinion. Just like people, hotel lobbies embody distinct personalities. A lobby may be aloof, inviting, discouraging, or incredibly cool. As an hotelier, you can’t stand by your front entrance salutation all the guests which make their way onto your property, merely you are able to choreograph initial feels by transforming your lobby into an oasis.
The finest lobbies create a refuge for the holidaymaker, for the business traveller, for the couple enjoying a weekend getaway. Lobbies blend the finest of form and function – they predict the needs of your guests and introduce your feel of fashion. Within moments of coming in your hotel, guests brand your hotel as trendy, chic, cheap, or luxurious. They step into this public space directly upon crossing the threshold – and so, take this chance to make a powerful first feeling on your guests.
In today’s competitory hospitality industry, hoteliers perpetually work to arise with elements that turn their next visitants into repeat guests. In particularly tough economic times, travellers are tightening their budgets. In reaction, hoteliers need to identify smart answers that keep guests booking stays.
- Study your possible guests: If you will create a lobby space that draws in new guests, it’s crucial to build up a good apprehension of who your guests are. If your aim demographic is a family on holiday, think of putting an ice cream stand or a play area in your lobby. If your aim demographic is holidaying couples, consider a romantic lounge within the space. Your destination is to enjoy your guest with a receiving area they never experienced they wanted – and can not envisage missing on their trip.
- Create a specific environment: You want your property to stand out, to propose something unlike. The lobby is the perfect area to build your hotel’s personality. Make a statement, prepare an especial style, and set the scene for your guests. Make your lobby more than a passageway from the outside world to their rooms. Create an environment which makes your guests would like to stop, ascertain, and do things. Give them thought-provoking or inspirational art to consider, mood-appropriate and well-designed lighting, and an environment which invites them to linger and decompress.
- Attach experience with function: Not only must your lobby home the conventional check-in desk, lounge, and concierge stand, but it had better serve as a social gathering place with auxiliary seating and tables. Build up a space specifically for business traveller that houses laptop ports, printers, and phones. Offer kiosks to check-in to flights. If space allows, section off another area for guests looking for someplace to socialise with others. If possible, tie this space in with the hotel bar, and place chairs and tables in a conformation which invites your guests to mingle. Think beyond the conventional lobby, and even the simplest enhancements make added atmosphere.
- Incorporate revenue streams: Create a lobby that supplies a variety of shops and services. When guests handily enjoy amenities they wish right in your lobby, you acquire one more chance to increase the revenue as well. Even a boutique property may serve coffee, stock a snack bar, and sell gifts or toiletries. Guests appreciate the convenience of in-house offerings and unexpected retail experiences, eliminating the need to shop elsewhere. Give them one more reason to stay in the hotel and experience every aspect it has to offer.